Facebook Pages Data Extraction Guide 2025

Facebook Pages are goldmines of business intelligence. Competitor posts, engagement metrics, audience reactions—it's all there.

But Meta's API restrictions make accessing this data challenging. The Graph API requires app review, page tokens, and has limited data access for third-party developers.

Here's how to actually get Facebook Page data in 2025.

Need Facebook data? Check our Facebook API alternatives for easier options.

What Data Can You Extract?

Page Information

• Page name and category
• About/description
• Follower count
• Like count
• Location
• Contact info
• Website URL

Posts

• Post content (text, images, videos)
• Publication time
• Reactions (likes, love, haha, etc.)
• Comments count
• Share count
• Post type

Engagement Metrics

• Total reactions breakdown
• Comment volume over time
• Share patterns
• Post frequency

Method 1: Meta Graph API (Official)

Requirements:

• Facebook Developer Account
• App review for Page Public Content Access
• Page Access Token

// Official Graph API (if you have access)
const response = await fetch(
  `https://graph.facebook.com/v18.0/${pageId}/posts?access_token=${accessToken}&fields=message,created_time,reactions.summary(total_count)`
);

const data = await response.json();

Limitations:

• App review can take weeks
• Limited to pages you own or have permission for
• Rate limits apply
• Many fields require additional permissions

Method 2: Third-Party APIs

For most developers, this is the practical solution:

async function getFacebookPage(pageUrl) {
  const response = await fetch(
    `https://api.sociavault.com/v1/scrape/facebook/page?url=${encodeURIComponent(pageUrl)}`,
    { headers: { 'Authorization': `Bearer ${API_KEY}` } }
  );
  
  return response.json();
}

// Get page info
const page = await getFacebookPage('https://facebook.com/Nike');

console.log(page.data);
// {
//   name: "Nike",
//   category: "Sportswear Store",
//   followers: 38000000,
//   likes: 37500000,
//   about: "Just Do It.",
//   ...
// }

Get Page Posts

async function getPagePosts(pageUrl, count = 20) {
  const response = await fetch(
    `https://api.sociavault.com/v1/scrape/facebook/page/posts?url=${encodeURIComponent(pageUrl)}&count=${count}`,
    { headers: { 'Authorization': `Bearer ${API_KEY}` } }
  );
  
  return response.json();
}

const posts = await getPagePosts('https://facebook.com/Nike', 50);

posts.data.forEach(post => {
  console.log({
    content: post.message,
    reactions: post.reaction_count,
    comments: post.comment_count,
    shares: post.share_count,
    posted: post.created_time
  });
});

Get Post Comments

async function getPostComments(postUrl) {
  const response = await fetch(
    `https://api.sociavault.com/v1/scrape/facebook/post/comments?url=${encodeURIComponent(postUrl)}`,
    { headers: { 'Authorization': `Bearer ${API_KEY}` } }
  );
  
  return response.json();
}

Use Case: Competitor Analysis

Track Competitor Pages

const competitors = [
  'https://facebook.com/nike',
  'https://facebook.com/adidas',
  'https://facebook.com/puma'
];

async function analyzeCompetitors() {
  const analysis = [];
  
  for (const competitor of competitors) {
    const page = await getFacebookPage(competitor);
    const posts = await getPagePosts(competitor, 30);
    
    const avgEngagement = posts.data.reduce((sum, post) => {
      return sum + post.reaction_count + post.comment_count + post.share_count;
    }, 0) / posts.data.length;
    
    const postFrequency = calculatePostFrequency(posts.data);
    
    analysis.push({
      name: page.data.name,
      followers: page.data.followers,
      avgEngagement,
      postFrequency,
      topPost: getTopPost(posts.data)
    });
  }
  
  return analysis;
}

Compare Engagement Rates

function calculateEngagementRate(page, posts) {
  const totalEngagement = posts.reduce((sum, post) => {
    return sum + post.reaction_count + post.comment_count + post.share_count;
  }, 0);
  
  const avgEngagementPerPost = totalEngagement / posts.length;
  const engagementRate = (avgEngagementPerPost / page.followers) * 100;
  
  return engagementRate.toFixed(4);
}

Use Case: Content Research

Find Top Performing Content

async function findTopContent(pageUrl, days = 30) {
  const posts = await getPagePosts(pageUrl, 100);
  
  // Filter to date range
  const cutoff = new Date(Date.now() - days * 24 * 60 * 60 * 1000);
  const recentPosts = posts.data.filter(p => 
    new Date(p.created_time) > cutoff
  );
  
  // Sort by total engagement
  const sorted = recentPosts.sort((a, b) => {
    const engA = a.reaction_count + a.comment_count * 2 + a.share_count * 3;
    const engB = b.reaction_count + b.comment_count * 2 + b.share_count * 3;
    return engB - engA;
  });
  
  return sorted.slice(0, 10);
}

Analyze Content Types

async function analyzeContentTypes(pageUrl) {
  const posts = await getPagePosts(pageUrl, 100);
  
  const byType = {
    text: [],
    image: [],
    video: [],
    link: []
  };
  
  posts.data.forEach(post => {
    byType[post.type || 'text'].push(post);
  });
  
  return Object.entries(byType).map(([type, posts]) => ({
    type,
    count: posts.length,
    avgEngagement: average(posts.map(p => 
      p.reaction_count + p.comment_count + p.share_count
    ))
  }));
}

Use Case: Brand Monitoring

Track Brand Mentions

async function monitorBrandMentions(brandName) {
  // Search Facebook for brand mentions
  const response = await fetch(
    `https://api.sociavault.com/v1/scrape/facebook/search?query=${encodeURIComponent(brandName)}&type=post`,
    { headers: { 'Authorization': `Bearer ${API_KEY}` } }
  );
  
  const { data } = await response.json();
  
  return data.posts.map(post => ({
    content: post.message,
    page: post.page_name,
    engagement: post.reaction_count,
    sentiment: analyzeSentiment(post.message),
    url: post.url
  }));
}

Data Pipeline Example

const Database = require('better-sqlite3');
const db = new Database('facebook_data.db');

// Initialize schema
db.exec(`
  CREATE TABLE IF NOT EXISTS pages (
    id INTEGER PRIMARY KEY,
    url TEXT UNIQUE,
    name TEXT,
    followers INTEGER,
    updated_at DATETIME
  );
  
  CREATE TABLE IF NOT EXISTS posts (
    id INTEGER PRIMARY KEY,
    page_id INTEGER,
    post_id TEXT UNIQUE,
    message TEXT,
    reactions INTEGER,
    comments INTEGER,
    shares INTEGER,
    created_at DATETIME,
    FOREIGN KEY (page_id) REFERENCES pages(id)
  );
`);

async function syncPage(pageUrl) {
  // Get page data
  const page = await getFacebookPage(pageUrl);
  
  // Upsert page
  db.prepare(`
    INSERT INTO pages (url, name, followers, updated_at)
    VALUES (?, ?, ?, datetime('now'))
    ON CONFLICT(url) DO UPDATE SET
      followers = excluded.followers,
      updated_at = excluded.updated_at
  `).run(pageUrl, page.data.name, page.data.followers);
  
  const pageRow = db.prepare('SELECT id FROM pages WHERE url = ?').get(pageUrl);
  
  // Get posts
  const posts = await getPagePosts(pageUrl, 50);
  
  // Insert posts
  const insertPost = db.prepare(`
    INSERT OR REPLACE INTO posts 
    (page_id, post_id, message, reactions, comments, shares, created_at)
    VALUES (?, ?, ?, ?, ?, ?, ?)
  `);
  
  for (const post of posts.data) {
    insertPost.run(
      pageRow.id,
      post.post_id,
      post.message,
      post.reaction_count,
      post.comment_count,
      post.share_count,
      post.created_time
    );
  }
}

Best Practices

1. Respect Rate Limits

async function batchFetch(urls, delayMs = 1000) {
  const results = [];
  
  for (const url of urls) {
    const data = await getFacebookPage(url);
    results.push(data);
    await new Promise(r => setTimeout(r, delayMs));
  }
  
  return results;
}

2. Cache Data

const pageCache = new Map();

async function getCachedPage(url) {
  if (pageCache.has(url)) {
    const cached = pageCache.get(url);
    if (Date.now() - cached.time < 3600000) { // 1 hour
      return cached.data;
    }
  }
  
  const data = await getFacebookPage(url);
  pageCache.set(url, { data, time: Date.now() });
  return data;
}

3. Handle Private Pages

async function safeGetPage(url) {
  try {
    const data = await getFacebookPage(url);
    return { success: true, data };
  } catch (error) {
    if (error.message.includes('private')) {
      return { success: false, reason: 'private' };
    }
    throw error;
  }
}

Comparison: Official API vs Third-Party

Feature	Graph API	Third-Party API
Setup time	Weeks (app review)	Minutes
Page access	Own pages only	Any public page
Historical data	Limited	Available
Rate limits	Strict	Flexible
Cost	Free (limited)	Pay per request

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• Facebook API alternatives
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