Research Reports
Data-driven research on social media trends, influencer marketing, and platform analytics. Free and open access.
Published Reports
The State of Social Data Demand 2026
Almost every study measures the platforms. This one measures the builders. 27 million API requests from 4,499 developers reveal which social platforms teams actually invest in, which data types consume the budget, and which features get tried and abandoned.
The State of Creator Economy Pricing 2026
What creators actually charge in 2026 — influencer rates by tier and platform, budget trends, and pricing models. A cited reference compiled from public data, plus an original cost-per-engagement analysis.
Social Media Engagement Rate Benchmarks 2026
The most comprehensive engagement rate benchmarks available. 350,000+ accounts analyzed across TikTok, YouTube, LinkedIn, Twitter/X, Pinterest, and Instagram.
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