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Research Reports

Data-driven research on social media trends, influencer marketing, and platform analytics. Free and open access.

Published Reports

The Fake Follower Problem: 2026 State of Influencer Fraud
PublishedTrust & AuthenticityMarch 2026

The Fake Follower Problem: 2026 State of Influencer Fraud

37.2% of influencer followers are fake. We analyzed 100,000 accounts across Instagram and TikTok — see fraud rates by platform, tier, and niche.

100,000 accounts120M data points10 niches
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Upcoming Research

March 2026
Benchmarks

Social Media Engagement Benchmarks 2026

Comprehensive benchmarks for engagement rates, view rates, and growth rates across all major platforms and content niches.

April 2026
Platform Comparison

TikTok vs. Instagram Reels: The Battle for Short-Form Video

Head-to-head comparison analyzing 50K+ creators who post on both platforms. Which delivers better reach, engagement, and growth?

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