Research Reports
Data-driven research on social media trends, influencer marketing, and platform analytics. Free and open access.
Published Reports
Holiday Ad Tracker 2026
Weekly counts of UK ads that mention Black Friday, early Black Friday and Cyber Monday in Meta's public Ad Library, each set against the same week of 2025, plus ten tracked brands. Updated every Tuesday through 1 December.
The State of TikTok Shop 2026
What 6,057 TikTok Shop products in the US and UK reveal a month before Black Friday. The top 10% sold about 90% of units, products with creator videos had sold far more, and the UK discounts twice as often as the US.
The State of Social Data Demand 2026
Almost every study measures the platforms. This one measures the builders. 27 million API requests from 4,499 developers reveal which social platforms teams actually invest in, which data types consume the budget, and which features get tried and abandoned.
The State of Creator Economy Pricing 2026
What creators actually charge in 2026 — influencer rates by tier and platform, budget trends, and pricing models. A cited reference compiled from public data, plus an original cost-per-engagement analysis.
Social Media Engagement Rate Benchmarks 2026
The most comprehensive engagement rate benchmarks available. 350,000+ accounts analyzed across TikTok, YouTube, LinkedIn, Twitter/X, Pinterest, and Instagram.
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