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Research Reports

Data-driven research on social media trends, influencer marketing, and platform analytics. Free and open access.

Published Reports

The Fake Follower Problem: 2026 State of Influencer Fraud
PublishedTrust & AuthenticityMarch 2026

The Fake Follower Problem: 2026 State of Influencer Fraud

37.2% of influencer followers are fake. We analyzed 100,000 accounts across Instagram and TikTok — see fraud rates by platform, tier, and niche.

100,000 accounts120M data points10 niches
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Social Media Engagement Rate Benchmarks 2026
PublishedBenchmarksMarch 2026

Social Media Engagement Rate Benchmarks 2026

The most comprehensive engagement rate benchmarks available. 350,000+ accounts analyzed across TikTok, YouTube, LinkedIn, Twitter/X, Pinterest, and Instagram.

350,000+ accounts30M data points6 platforms
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Upcoming Research

April 2026
Platform Comparison

TikTok vs. Instagram Reels: The Battle for Short-Form Video

Head-to-head comparison analyzing 50K+ creators who post on both platforms. Which delivers better reach, engagement, and growth?

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