Google Ads Transparency Center Scraper: Spy on Competitor Search Ads

You know about the Facebook Ad Library. But did you know Google has one too?

It's called the Google Ads Transparency Center. It allows you to search for any verified advertiser and see:

• Search Ads (Text)
• Display Ads (Banners)
• YouTube Ads (Video)

This is critical intelligence for PPC managers. If you know what headlines your competitor is testing, you can write better ones. If you know their landing pages, you can improve yours.

But just like Facebook's library, Google's is manual and clunky.

In this guide, we'll show you how to automate Google Ads research using SociaVault's googleAdLibrary endpoint.

Why Scrape Google Ads?

1. Keyword Inference: If a competitor's headline is "Best CRM for Small Business", they are likely bidding on "CRM for Small Business".
2. Offer Tracking: Are they running a "50% off" sale? You need to know immediately.
3. Landing Page Analysis: Extract the destination URLs to see where they are sending traffic.

Step 1: Find the Advertiser

You search by the advertiser's name or domain.

const ADVERTISER = "Monday.com";
const url = `https://api.sociavault.com/v1/scrape/google/ads/search?query=${ADVERTISER}`;

This returns a list of verified advertisers. Pick the correct one (e.g., Monday.com Ltd).

Step 2: Extract the Ads

Now fetch their active ads.

const ADVERTISER_ID = "AR123456789"; // ID from step 1

async function getGoogleAds(id) {
  const url = `https://api.sociavault.com/v1/scrape/google/ads/creatives?advertiserId=${id}`;
  // ... fetch logic
}

Data Returned:

• Format: Text, Image, or Video.
• Headline: "Monday.com | The Work OS".
• Body: "Manage projects, tasks, and workflows in one place."
• Last Shown: Date.

Step 3: Analyze Headlines (N-Gram Analysis)

If you scrape 100 ads from a competitor, you can run an N-Gram analysis (finding common 2-3 word phrases).

Common Phrases found for Monday.com:

• "Project Management"
• "Work OS"
• "Free Trial"
• "Team Collaboration"

This gives you their core messaging pillars instantly.

Conclusion

PPC is a zero-sum game. If your competitor has a higher CTR, their CPC goes down and yours goes up.

By monitoring their creatives via the Google Ads Transparency Center, you ensure you are never out-marketed.

Start spying on Search Ads: Get your API Key