Google Search Scraper API: Extract SERP Data for SEO Research

Need to scrape Google search results? This guide shows you how to extract SERP data for SEO monitoring, competitor research, and market analysis.

Using the Google Search API

const response = await fetch('https://api.sociavault.com/google/search', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    query: 'best social media api'
  })
});

const results = await response.json();

Sample Response

{
  "query": "best social media api",
  "totalResults": "1,250,000,000",
  "searchTime": 0.42,
  "organic": [
    {
      "position": 1,
      "title": "Top 10 Social Media APIs in 2026",
      "url": "https://example.com/social-media-apis",
      "description": "Compare the best social media APIs for developers...",
      "displayUrl": "example.com › social-media-apis",
      "sitelinks": []
    },
    {
      "position": 2,
      "title": "Social Media API Guide - Complete Comparison",
      "url": "https://another-site.com/api-guide",
      "description": "Find the right API for your project...",
      "displayUrl": "another-site.com › api-guide",
      "sitelinks": []
    }
  ],
  "featuredSnippet": {
    "text": "The best social media APIs include...",
    "source": "example.com",
    "url": "https://example.com/social-media-apis"
  },
  "peopleAlsoAsk": [
    "What is the best API for social media?",
    "How do I access social media APIs?",
    "Is there a free social media API?"
  ],
  "relatedSearches": [
    "social media api free",
    "instagram api alternative",
    "tiktok scraping api"
  ]
}

Use Cases

Rank Tracking

Monitor keyword rankings:

async function trackRankings(keywords, domain) {
  const rankings = {};
  
  for (const keyword of keywords) {
    const results = await googleSearch(keyword);
    
    const position = results.organic.findIndex(
      r => r.url.includes(domain)
    ) + 1;
    
    rankings[keyword] = position || 'Not in top 100';
  }
  
  return rankings;
}

Competitor Research

Analyze competitor SERP presence:

async function analyzeCompetitors(keywords, competitors) {
  const presence = {};
  
  for (const keyword of keywords) {
    const results = await googleSearch(keyword);
    
    for (const competitor of competitors) {
      if (!presence[competitor]) presence[competitor] = [];
      
      const positions = results.organic
        .filter(r => r.url.includes(competitor))
        .map(r => r.position);
      
      presence[competitor].push({
        keyword,
        positions,
        inTop10: positions.some(p => p <= 10)
      });
    }
  }
  
  return presence;
}

Featured Snippet Monitoring

Track featured snippet ownership:

async function trackFeaturedSnippets(keywords) {
  const snippets = [];
  
  for (const keyword of keywords) {
    const results = await googleSearch(keyword);
    
    if (results.featuredSnippet) {
      snippets.push({
        keyword,
        owner: results.featuredSnippet.source,
        text: results.featuredSnippet.text.substring(0, 100)
      });
    }
  }
  
  return snippets;
}

Content Gap Analysis

Find content opportunities:

async function findContentGaps(keyword) {
  const results = await googleSearch(keyword);
  
  // Analyze "People Also Ask"
  const questions = results.peopleAlsoAsk;
  
  // Get related searches
  const related = results.relatedSearches;
  
  return {
    mainKeyword: keyword,
    questions,
    relatedTopics: related,
    contentOpportunities: [
      ...questions.map(q => ({ type: 'FAQ', topic: q })),
      ...related.map(r => ({ type: 'Related', topic: r }))
    ]
  };
}

SERP Feature Analysis

Study what features appear for keywords:

async function analyzeSERPFeatures(keywords) {
  const features = [];
  
  for (const keyword of keywords) {
    const results = await googleSearch(keyword);
    
    features.push({
      keyword,
      hasFeaturedSnippet: !!results.featuredSnippet,
      paaCount: results.peopleAlsoAsk?.length || 0,
      relatedCount: results.relatedSearches?.length || 0,
      organicCount: results.organic.length
    });
  }
  
  return features;
}

Local SEO Monitoring

Track local search results:

async function trackLocalSEO(keyword, location) {
  const results = await googleSearch(`${keyword} ${location}`);
  
  return {
    keyword: `${keyword} ${location}`,
    results: results.organic.slice(0, 10),
    localPack: results.localPack || []
  };
}

Combining with Social Data

Use search data alongside social media insights:

async function fullMarketResearch(topic) {
  // Get search data
  const searchResults = await googleSearch(topic);
  
  // Get social mentions
  const tiktokResults = await searchTikTok(topic);
  const redditResults = await searchReddit(topic);
  
  return {
    searchVolume: searchResults.totalResults,
    topRankingContent: searchResults.organic.slice(0, 5),
    socialPresence: {
      tiktok: tiktokResults.videos.length,
      reddit: redditResults.posts.length
    },
    contentGaps: searchResults.peopleAlsoAsk
  };
}

Related Endpoints

• TikTok Search - TikTok discovery
• YouTube Search - YouTube discovery
• Reddit Search - Reddit search
• Google Ad Library - Google ads

Frequently Asked Questions

What regions can I search?

The API supports searches from multiple geographic regions and languages.

How many results can I get?

Each search returns the first page of results (typically 10 organic listings) plus SERP features.

Are paid ads included?

The API focuses on organic results and SERP features. Ad data is available through the Google Ad Library endpoint.

How fresh are the results?

Results are fetched in real-time, reflecting Google's current search results.

Can I track rankings over time?

Store results in your database and compare over time to track ranking changes.

Get Started

Sign up free and start scraping Google search results.

Documentation: /docs/api-reference/google/search