Build a Unified Social Media Data Pipeline: All Platforms, One API

The "Integration Hell"

If you're building a social media dashboard, you know the pain:

• Twitter API uses OAuth 1.0a (sometimes).
• Instagram Graph API requires a Facebook Page link.
• TikTok API requires complex signing keys.
• YouTube API has strict quota limits.

Maintaining these 4 integrations is a full-time job.

In this guide, we'll build a Unified Data Pipeline using SociaVault. SociaVault is a social media scraper that unifies 25+ platforms into one simple API. We'll create a single class that can fetch data from any platform and return it in a standardized format.

The Tech Stack

• Node.js / TypeScript
• SociaVault API (The "Universal Adapter")

Step 1: The Standard Interface

First, we need to decide what a "Post" looks like in our system, regardless of where it came from.

// types.ts
interface StandardPost {
  id: string;
  platform: 'twitter' | 'instagram' | 'tiktok' | 'youtube';
  content: string;
  mediaUrl?: string;
  author: string;
  stats: {
    views: number;
    likes: number;
    comments: number;
    shares: number;
  };
  publishedAt: Date;
  originalUrl: string;
}

Step 2: The Unified Service

Now, let's build the service that maps the specific API responses to our standard format.

// SocialPipeline.js
const axios = require('axios');

class SocialPipeline {
  constructor(apiKey) {
    this.client = axios.create({
      baseURL: 'https://api.sociavault.com/v1/scrape',
      headers: { 'x-api-key': apiKey }
    });
  }

  async fetchFeed(platform, handle) {
    switch (platform) {
      case 'twitter': return this._fetchTwitter(handle);
      case 'instagram': return this._fetchInstagram(handle);
      case 'tiktok': return this._fetchTikTok(handle);
      default: throw new Error(`Platform ${platform} not supported`);
    }
  }

  async _fetchTwitter(handle) {
    const res = await this.client.get('/twitter/user-tweets', { params: { handle } });
    return res.data.data.tweets.map(t => ({
      id: t.id,
      platform: 'twitter',
      content: t.text,
      author: handle,
      stats: {
        views: t.views || 0,
        likes: t.likes || 0,
        comments: t.replies || 0,
        shares: t.retweets || 0
      },
      publishedAt: new Date(t.created_at),
      originalUrl: t.url
    }));
  }

  async _fetchInstagram(handle) {
    const res = await this.client.get('/instagram/posts', { params: { handle } });
    return res.data.data.items.map(p => ({
      id: p.id,
      platform: 'instagram',
      content: p.caption?.text || '',
      mediaUrl: p.display_url,
      author: handle,
      stats: {
        views: p.video_view_count || 0,
        likes: p.like_count || 0,
        comments: p.comment_count || 0,
        shares: 0 // Instagram doesn't expose shares publicly
      },
      publishedAt: new Date(p.taken_at * 1000),
      originalUrl: `https://instagram.com/p/${p.code}`
    }));
  }

  async _fetchTikTok(handle) {
    const res = await this.client.get('/tiktok/videos', { params: { handle } });
    return res.data.data.videos.map(v => ({
      id: v.id,
      platform: 'tiktok',
      content: v.desc,
      mediaUrl: v.video.cover,
      author: handle,
      stats: {
        views: v.stats.playCount,
        likes: v.stats.diggCount,
        comments: v.stats.commentCount,
        shares: v.stats.shareCount
      },
      publishedAt: new Date(v.createTime * 1000),
      originalUrl: `https://tiktok.com/@${handle}/video/${v.id}`
    }));
  }
}

module.exports = SocialPipeline;

Step 3: The "Universal Feed"

Now you can fetch everything in one go.

// main.js
const SocialPipeline = require('./SocialPipeline');
const pipeline = new SocialPipeline('YOUR_API_KEY');

async function getBrandFeed() {
  const brand = {
    twitter: 'nike',
    instagram: 'nike',
    tiktok: 'nike'
  };

  const promises = Object.entries(brand).map(([platform, handle]) => 
    pipeline.fetchFeed(platform, handle)
  );

  const results = await Promise.all(promises);
  const allPosts = results.flat();

  // Sort by date (newest first)
  allPosts.sort((a, b) => b.publishedAt - a.publishedAt);

  console.log(`\n🔥 Universal Brand Feed (${allPosts.length} posts)`);
  allPosts.slice(0, 5).forEach(post => {
    console.log(`[${post.platform.toUpperCase()}] ${post.publishedAt.toISOString().split('T')[0]}`);
    console.log(`"${post.content.substring(0, 50)}..."`);
    console.log(`❤️ ${post.stats.likes} | 👁️ ${post.stats.views}`);
    console.log('---');
  });
}

getBrandFeed();

Why This Matters in 2025

Data normalization is the hardest part of social analytics. By abstracting the platform-specific quirks into a single pipeline, you reduce your codebase size by 80% and make your application resilient to API changes.

Next Steps

Simplify your stack.

Get Your API Key →