Our mission and values
SociaVault Labs is the research division of SociaVault. We exist to make social media data more accessible, understandable, and actionable through original research and transparent analysis.
The social media landscape changes constantly, but reliable data is hard to find. Enterprise tools cost thousands. Academic research is behind paywalls. Marketing blogs recycle the same stats from 2019.
We're here to change that. SociaVault Labs publishes original research backed by real data — free for everyone. Whether you're a solo marketer, a growing agency, or a researcher, you deserve access to insights that help you make better decisions.
In-depth studies on influencer marketing, platform benchmarks, engagement trends, and more. All free to access.
Industry standards and benchmarks so you can measure your performance against meaningful baselines.
Complete transparency on how we conduct research, so you can evaluate our findings and replicate our studies.
We believe better data leads to better decisions. Our research helps marketers, developers, and researchers make informed choices.
We publish our methodology and share our findings freely. Knowledge shouldn't be locked behind enterprise paywalls.
Academic rigor with real-world applicability. Every study we publish should help someone do their job better.
We listen to what the community wants to know. Many of our studies are inspired by questions from developers and marketers.
All our research is conducted using data from the SociaVault API. We analyze publicly available data from TikTok, Instagram, YouTube, LinkedIn, Twitter, Reddit, and Pinterest.
The same API that powers our research is available to developers and businesses. Build your own analytics, conduct your own research, or integrate social media data into your applications.
Explore the APIHave a research question you'd like us to investigate? Want to collaborate on a study? Or just want to chat about data? We'd love to hear from you.
Yes, all our published reports are free to access. We believe data insights should be accessible to everyone, not just enterprises with big budgets.
We aim to publish 1-2 major reports per month, plus smaller data snapshots and trend reports. Subscribe to our newsletter to get notified.
Absolutely! We encourage you to cite and reference our findings. Just please attribute the research to SociaVault Labs with a link back.
Yes! We love hearing what questions the community wants answered. Email us at research@sociavault.com with your ideas.
We use real, current data from the SociaVault API — not surveys, not self-reported data, not stats from 2019. And we publish our methodology so you can evaluate our findings.