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Coming March 2026Benchmarks

Social Media Engagement Benchmarks 2026

The most comprehensive engagement rate benchmarks for 2026. Based on analysis of 500,000+ accounts across TikTok, Instagram, YouTube, LinkedIn, Twitter, and Pinterest.

Expected: March 2026500,000+ accounts analyzed30+ page report

Research in Progress

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Platforms Covered

TikTok
150K+ accounts
Instagram
200K+ accounts
YouTube
75K+ accounts
LinkedIn
30K+ accounts
Twitter/X
40K+ accounts
Pinterest
25K+ accounts

What This Study Will Cover

Tired of outdated benchmarks from 2019? So are we. This study provides fresh, 2026 engagement rate benchmarks based on real data from the SociaVault API — not surveys, not self-reported data.

Metrics We'll Benchmark

Engagement Metrics

  • Engagement Rate (likes + comments / followers)
  • Comment Rate
  • Save/Bookmark Rate
  • Share Rate

Reach Metrics

  • View Rate (views / followers)
  • Average Views Per Post
  • Watch Time Metrics (YouTube)
  • Impression-to-Engagement Ratio

How We'll Break Down the Data

By Follower Tier

  • • Nano (1K-10K)
  • • Micro (10K-100K)
  • • Macro (100K-1M)
  • • Mega (1M+)

By Content Niche

  • • Fashion & Beauty
  • • Tech & Gaming
  • • Fitness & Health
  • • Food & Travel
  • • Business & Finance
  • • Entertainment

By Content Type

  • • Short-form video
  • • Long-form video
  • • Static images
  • • Carousels
  • • Stories

Why This Research Matters

Every marketer needs benchmarks to evaluate performance, but most available data is outdated, based on small samples, or locked behind enterprise paywalls. This study provides:

  • Fresh data — All accounts analyzed in 2026, not recycled stats from years ago
  • Large sample sizes — 500,000+ accounts for statistically significant results
  • Granular breakdowns — Find the benchmark that actually matches your situation
  • Transparent methodology — Know exactly how we calculated every number

Get the Full Report When It Drops

Be among the first to access our findings. We'll email you when the report is published.

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