A head-to-head comparison of the two biggest short-form video platforms, based on analysis of 50,000+ creators who actively post on both TikTok and Instagram Reels.
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1B+ monthly users
2B+ monthly users
| Metric | TikTok | Reels |
|---|---|---|
| Average Engagement Rate | TBD | TBD |
| Average Views/Followers | TBD | TBD |
| Comment Rate | TBD | TBD |
| Growth Rate (30-day) | TBD | TBD |
Data will be populated when the report is published
We only analyze creators who are active on BOTH platforms. This controls for content quality and eliminates selection bias.
We match content types and posting times to compare similar content performance across both platforms.
No surveys, no self-reported data. We pull actual metrics from both platforms using the SociaVault API.
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